To succeed in implementing a winning social media management strategy on social networks, it is important to know more the key elements that will define the course of action of the project. With this in mind, the “Community Manager” and the social media strategist rely on 10 main rules that it is important to follow in order to successfully develop a dynamic, positive and profitable presence in the communities.

 

The 10 rules to follow to set up a winning social media management strategy on social networks

 

1- Define and understand your audience: Who are my listeners? What are they looking for? What are their habits? What behaviors do they adopt on social networks? How to use the concepts of ethnography to understand its audience?

2- Know how to reach your target and meet your customers: What are the social networks used by my listeners? How often do they frequent them? How are our target's ecosystem and social hierarchy deployed?

3- Choose the right communication media: What social media management should be favored in our strategy? Where to focus efforts?

4- Create your brand image: How to set up an image that will please and attract attention?

5- Knowing how to reach influences: Who are the leaders of the communities to reach? How to capture their interest and make them spokespersons for our brand?

6- Create and maintain a relationship with your audience: What to say to your audience to get their attention How to build a profitable speech? How to make listeners interact with our brand? What are the elements to establish to develop a long-term relationship with the communities?

7- Generate qualified digital content: How to recover tangible results from our speech and our actions?

8- Encourage sharing: How to establish a real discussion between our brand and the community? What to do to make it positive?

9- Build an efficient database: How to obtain relevant information on our auditors?

10- Analyze the results of our actions: How to measure the results obtained? How can we go further and refine our strategy?

To engage in a winning strategy on social media management, it is important to put the time, efforts and to seek the appropriate expertise to identify your needs, define your objectives and support you in the evolution of your approach. Your audience is on the Web, it's time to join them and build a profitable relationship!